Irish Life Retail

Founded in 1939, we have been taking care of our customers’ financial future for 70 years. We are proud to be part of the Irish Life & Permanent group of companies, one of Ireland’s largest and most successful financial organisation and the market leader in provision of life, pension and investment products.

Irish Life Retail uses a variety of distribution channels including a network of supporting independent intermediaries, a 200 strong direct sales force, 175 franchises and the branch network of permanent tsb. In addition, our products are provided on a wholesale basis into the branch network of a number of other financial institutions.

Our company values are:

  • Relentless Pursuit of Customer Satisfaction
  • A Great Place to Work
  • A Team of Winners

Relentless Pursuit of Customer Satisfaction

We are dedicated to providing excellent customer service. We offer our customers a range of services through our Customer Service Centre (which handles over 400 calls a day), Online Services, Customer Information Line and our FREE Financial Review.

Intouch Customer 1st is Irish Life’s Customer Satisfaction programme. The programme aims to find out what is important to our customer and to do these things as well as we possibly can. Each month we conduct customer satisfaction research as part of our ongoing commitment to improve our customer service standards. An independent market research company carries out this research on our behalf.

In 2008 Irish Life proudly received the prestigious award for Best Customer Service at the MoneyMate/Investor Magazine Awards.

Because financial products can be complicated and difficult to understand, we are committed to using clear and straightforward language in all our customer communications. We work with Plain English Campaign, an independent company who specialise in testing the text and layout of our documents to make sure that all our customer communications meet the highest standards of clarity, openness and honesty. In 2005, we became the first financial services institution in either Ireland or the UK to be awarded the Honesty Mark for its full range of product literature.

A Team of Winners

Irish Life Retail employs 1,125 people with over 750,000 customers in Ireland. Irish Life Retail is committed to the training and development of staff. Our staff are intelligent and engaged and are subject to training, retraining and continuous assessment.

A Great Place to Work

Irish Life Retail is committed towards improving our local environment and reducing our impact on the global environment by a policy of reduce, re-use and recycle.

Last year Irish Life raised €68,000 for charity. Each year Irish Life chooses two charities. This year our two charities are GOAL and Central Remedial Clinic (CRC)

We take pride in the quality of our personal service and in the extensive range of products we provide.

And we're proud to say that our customers have made us the market leader in the life assurance, pensions and lump sum investment markets.

The pages of this site are issued in the Republic of Ireland and are for the information of Republic of Ireland residents in relation to Republic of Ireland products only. Access to this Web site and use of the information on it is subject to the following Terms and Conditions of Site Use. By proceeding further you will be deemed to have understood and agreed to be bound by these terms and conditions. If this is not acceptable to you, you should exit this site now. Irish Life Assurance plc is regulated by the Financial Regulator. "Irish Life" is a member of the Irish Life and Permanent plc group. Irish Life Assurance plc is a company registered in Ireland. Registered office is situated at Irish Life Centre, Lower Abbey Street, Dublin 1. Registered Number 152576.