Irish Life Marks 75 Years in Business with Major New Marketing Campaign

Monday, October 6, 2014

Ireland’s largest life insurance and pension company, Irish Life, announced today that it is launching a new brand and marketing campaign to celebrate 75 years of looking after the financial well-being of Irish people and helping them to plan for their futures. The national advertising campaign, which goes live today, is entitled We Know Irish life - We are Irish Life, and is set to be seen by millions of people all over the country in the coming months.

The campaign, which represents a significant media investment, will be led by TV and outdoor media, and supported by digital, print and radio advertising. A full programme of activity is planned for the rest of the year as the company seeks to generate awareness and understanding of its brand and its 75 year heritage of serving Irish people, and helping them to plan and look forward to the future.