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New Research from Irish Life Reveals Ireland’s Social Media Habits

Thursday, October 9, 2014

Irish Life, Ireland’s largest life insurance and pension company, today announced more findings¹ from its recent research for the launch of its new brand campaign entitled; We Know Irish life – We are Irish Life, which celebrates 75 years in business.

The findings, which reveal Ireland’s social media habits, are just a sample of 75 humorous and insightful facts which will feature throughout the campaign. With over one million customers and 75 years of doing business in Ireland, Irish Life has a deep understanding of Irish people and their needs, and is best positioned to help them plan for their financial futures. The new brand campaign demonstrates this understanding in a humorous and engaging way