A personal lifestyle strategy to provide for your future

Our EMPOWER Personal Lifestyle Strategy (PLS) puts your pension savings into appropriate funds at every stage of your pension savings journey.

Most other lifestyle strategies only offer one standard way of investing your pension savings. Our EMPOWER Personal Lifestyle Strategy offers a unique approach to how your pension savings are managed by our pension experts. 

How our pension lifestyle strategy works

There are 3 phases in our EMPOWER Personal Lifestyle Strategy, from when you start until you retire.

Phase 1: Growth

20 years from retirement

Phase 2: Consolidation

11 to 6 years from retirement

Phase 3: Target Benefit

6 years from retirement

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Phase 1 is the Growth phase

20 years from retirement

    Higher-growth investing early

    When you are reasonably far from retirement, your pension savings are invested in higher-risk options to maximise growth.

    20+ years from retirement: High Growth Fund

    If you are more than 20 years from retirement, all your savings are invested in the EMPOWER High Growth Fund.

    Moving to the lower-risk Growth Fund

    Later, your pension savings will be gradually switched to the EMPOWER Growth Fund, which has slightly lower risk and return expectations.

    Higher-growth investing early

    When you are reasonably far from retirement, your pension savings are invested in higher-risk options to maximise growth.

    20+ years from retirement: High Growth Fund

    If you are more than 20 years from retirement, all your savings are invested in the EMPOWER High Growth Fund.

    Moving to the lower-risk Growth Fund

    Later, your pension savings will be gradually switched to the EMPOWER Growth Fund, which has slightly lower risk and return expectations.

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Phase 2 is the Consolidation phase

11 to 6 years from retirement

    Lower-risk shift 11 years from retirement

    As you get closer to retirement (usually 11 years from retiring), approximately half of your pension savings are gradually moved to lower-risk investments in the EMPOWER Stability Fund.

    Protection from volatile markets

    Moving funds to lower-risk investments helps protect your pension savings from volatile markets.

    Lower-risk shift 11 years from retirement

    As you get closer to retirement (usually 11 years from retiring), approximately half of your pension savings are gradually moved to lower-risk investments in the EMPOWER Stability Fund.

    Protection from volatile markets

    Moving funds to lower-risk investments helps protect your pension savings from volatile markets.

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Phase 3 is the Target Benefits phase

6 years from retirement

    Gradual risk reduction

    When you are 6 years from retirement, your pension savings are then gradually moved into funds that align best with the retirement options you plan to take. This helps to protect your savings.

    Funds aligned to expected retirement choices

    Your pension savings are moved into funds that match our best belief as to how you plan to use them when you retire. The fund names are EMPOWER Cash Fund, EMPOWER Annuity Objective Fund and EMPOWER ARF Matching Fund.

    Retirement options

    For example, you might:

    • Take a cash lump sum, 
    • Purchase a pension for life (annuity), or 
    • Invest part of your fund in an approved retirement fund (ARF). 

    Savings moved to the most suitable funds

    Depending on your circumstances, we will move your pension savings into the funds that best match the benefits we believe you are most likely to choose.

    Gradual risk reduction

    When you are 6 years from retirement, your pension savings are then gradually moved into funds that align best with the retirement options you plan to take. This helps to protect your savings.

    Funds aligned to expected retirement choices

    Your pension savings are moved into funds that match our best belief as to how you plan to use them when you retire. The fund names are EMPOWER Cash Fund, EMPOWER Annuity Objective Fund and EMPOWER ARF Matching Fund.

    Retirement options

    For example, you might:

    • Take a cash lump sum, 
    • Purchase a pension for life (annuity), or 
    • Invest part of your fund in an approved retirement fund (ARF). 

    Savings moved to the most suitable funds

    Depending on your circumstances, we will move your pension savings into the funds that best match the benefits we believe you are most likely to choose.

Self-directed pensions

As an alternative to the Personal Lifestyle Strategy, you can choose your own fund (also known as a self-directed pension). You can select from an approved range of funds that are listed under the investments section of your pension portal.

Warning: This product may be affected by changes in currency exchange rates.
Warning: If you invest in this product you may lose some or all of the money you invest.
Warning: The value of your investment may go down as well as up.
A unique investment strategy
Personalised outcomes

EMPOWER PLS stands out from other investment strategies as it adapts to your situation and gives you a personalised outcome based on your pension plan data held with us. Instead of locking you into a single, fixed option, it gives you more flexibility and choice. 

Protecting your pension savings

Your pension savings are invested in the best options we believe are most suitable for you.  We strive to protect your pension savings from market fluctuations as you approach retirement, but savings values will still fluctuate and growth in pension savings over time isn’t guaranteed.

Benefits of Irish Life’s EMPOWER Personal Lifestyle Strategy

Personalised fund switches

EMPOWER PLS tailors your investments by selecting funds that suit your unique circumstances. It invests your pension savings by focusing on the benefits we believe you are most likely to use when you retire.

Proactive at managing investment risks

The EMPOWER Personal Lifestyle Strategy helps protect your pension savings from market fluctuations as you approach retirement age. It automatically switches to lower risk funds as you approach the last 6 years before you retire.

Protection as retirement nears

A focus on long term growth EMPOWER PLS reflects our best investment thinking for long term pension growth. It stays up to date with investment trends and regulatory changes.

Free consultation

Talk to us about your Personal Lifestyle Strategy

If you want to learn more about the Irish Life EMPOWER Personal Lifestyle Strategy, please get in touch.


Contact our Pension Education Team via email.

Your Irish Life Company Pension:

Adds real value to your total pay and your employee benefits package

Helps you save for retirement and plan your income after you stop working

Our Pension Education Team provide useful advice and financial education support

Irish Life's EMPOWER Master Trust offers smart investment options and easy online access