The Smart Way To Build Savings
Introducing an easy way to build and manage savings right now, either online or on your phone.
Whether it’s building a college fund, saving for a house deposit, or simply creating a nest egg, we could help you make those big dreams a reality.
Smart Invest is a simple and secure introduction to investing that could be exactly what you need to make the most out of your long-term savings and work towards achieving your goals.
All about Smart Invest

Easy to start
- Get set up online or download the app to your mobile device.
- Invest a minimum of €100 or a maximum of €10,000 at any one time.
- Increase or decrease your investment at any time.

Effective saving
- Inflation can chip away the value of your savings over time.
- This can impact your long-term savings goals.
- Investing can help to counteract the effect of inflation.

Expertly managed
- Managed by our appointed managers, Irish Life Investment Managers (ILM).
- ILM currently manages assets of over €101 billion (as of 31.03.22).
- So you know your investment is in experienced hands.

Funds & fees
You have access to 1 of 3 different types of Irish Life MAP funds to suit different levels of risk, and for different possible levels of returns – Conservative, Balanced, and Experienced.
Our simple and transparent fee structure is 1.25% per year. This is made up of 1.10% management fee and 0.15% estimated average variable charge.
A 1% government levy will be deducted from the amount you invest. Returns are subject to a 41% exit tax.
Eligibility
Your money is invested in the Irish Life Assurance FlexInvest plan, which is expertly managed by Irish Life Investment managers.
To use Smart Invest, you must be between the ages of 18 and 69, live in the Republic of Ireland, and be a tax resident only in the Republic of Ireland.
You cannot use Smart Invest if you are a U.S. citizen, a politically exposed person ("PEP") or a relative/close associate of a PEP.
Further information
Smart Invest is provided jointly by Irish Life Assurance, who provide the product, and Irish Life Financial Services, who provide the advice.
Key information documents and sustainability related disclosures: