Irish Life websites

Cookies on our websites

Cookies are small text files placed on your computer by websites or sometimes by emails. They provide useful information to companies, which helps in all sorts of ways. For you, it means you can use the site more efficiently and save time by not having to re-enter your details each time you visit. They also make sure you receive the most relevant information from Irish Life. For us, cookies help us to analyse how our customers interact with our sites so we can make improvements.

Cookies on our website do not contain personally identifiable information about you.

Our cookie types are described below according to the International Chamber of Commerce guide for Cookie Categories:

  • Strictly necessary
  • Performance
  • Functionality
  • Targeting
Cookie Type Purpose Used for Not used for

Strictly Necessary

Used for essential features like secure areas, shopping baskets and so on.

  • Identifying you as logged onto your account.
  • Remember information you've entered on forms as you navigate through applications on the website.
  • Gather information about you
  • Remember your preferences or credentials beyond your current visit.


Collect information about how you use the website, which pages you visit and if you have errors. These cookies don't collect information that could identify you - all information gathered is anonymous and used to help us improve how our website works.

  • Provide statistic on website usage.
  • See how effective our advertisements are.
  • Provide feedback to our partners that one of their visitors visited our website.
  • Test different designs of our website.
  • Gather information for purposes of advertising.
  • Target Irish Life adverts to you on any other website


Cookies that belong to services used on our website to improve your visit.

  • Remeber settings such as text size, preferences and colours.
  • Remember if we already asked you to complete a survey.
  • Provide live chat capability.
  • Link to social networks like Facebook to allow you to follow Irish Life or share our content.
  • Show when you're logged into the website.
  • Target you with Irish Life advertisements on other websites.


Linked to services provided by 3rd parties. The 3rd party provides these services in return for recognising that you have visited our website.

  • Provide advertising agencies with information on your visit so that they can present you with Irish Life advertisements that you may be interested in.

The following tables outline full details of all the cookies in use on the website.

Strictly Necessary

Service Description Expiry Links to provider Opt out mechanism
CMS Used by content management system to operate this website. End of session    


Service Description Expiry Links to provider Opt out mechanism
Google Analytics Website traffic analysis 2 years Using web browser.
Double click floodlight tags Online advertising performance measurement 30 days
Session Cam Website usage analysis End of session Using web browser.
Marketo This is lead management software. We use it to manage the forms on the website, where we capture an email address. 2 years Using web browser.
Pingdom Measure the performance of the website from the user's perspective. Session Using web browser.
Visual Web Optimizer A/B testing software which we use to test variations of web pages to see which one works best. Also used to present online surveys. Between 100 days and 10 years Using web browser.


Service Description Expiry Links to provider Opt out mechanism
Live Chat Live chat feature on the website. 1 year  


Service Description Expiry Links to provider Opt out mechanism
Adroll Lookalike targeting: Advertising focused on presenting Irish Life ads to prospects who show similar characteristics to our website visitors. 30 days
Crimtan Behavioural re-targeting: Advertising focused on presenting Irish Life ads to previous visitors to our website. 30 days

Find out more

Useful information about cookies can be found here:

A guide to behavioural advertising and online privacy has been produced by the Internet Advertising industry which can be found at:

(These are external websites with whom Irish Life has no affiliation or responsibility for content)