Irish Life websites

Privacy Notice - Irish Life Financial Services

  Download a copy of this Privacy Notice

What is a privacy notice and why is it important?

We know your personal information is important to you and it is important to us too. This Privacy Notice tells you what we use your personal information for and explains your rights around how we use it. Please read this Privacy Notice to understand how and why we use your personal information.

If you give us personal information about someone else, please make sure you have their permission and make them aware of this Privacy Notice, as it also applies to them.


What personal information we collect and why?

We use personal information to give you financial planning and advice services. We will assess your financial needs and recommend financial solutions to help meet your identified needs. If we are the appointed financial adviser on any of your plans we will act as your intermediary for those plans. We must have a lawful basis to collect and use personal information. This is explained below:

Required by law:
We use your personal information to comply with law and regulations:

- reporting to regulators; and

- keeping proper books and records.

We carry out internal reporting, quality checking, compliance controls and audits to help meet these obligations.
We must collect certain personal information to comply with Anti-Money Laundering law. This depends on your plan type but includes up to date proof of identification and address information.

We must collect certain personal information to give you financial advice. You must give us enough personal and financial information about you and your dependents for us to assess your current and future needs. We need this to make an appropriate financial recommendation for you. This will involve creating new and inferred personal information about you such as your investment risk profile. We must carry out this analysis using your personal information to comply with regulations.

As a regulated intermediary we must use your personal information to identify whether a financial product is suitable for you based on the product target market identified by the relevant product provider.

When you give us your personal information we will check to see if we already have a record of you. This helps us to comply with your Data Protection rights. Please see the what are your rights section of this Privacy Notice.

ILFS legitimate interest:
We use your personal information for our legitimate interests as shown below. This doesn’t affect your privacy rights. We have taken account of any privacy risks and ensured that your data protection rights are not affected. We believe these uses benefit our customers. You can contact us if you have any questions using the contact details in this Privacy Notice.

  • For customer service, we record and monitor calls. This includes Voice over IP (e.g. Skype) calls. We let you know if a call is being recorded at the start of the call so you can decide to continue or not.

  • We will share some of your relevant personal information with product providers in order to obtain quotations and service your plans.

  • - We combine and group personal information for analysis to help us understand our customers and develop better services.
    - Personal information from other companies within the Irish Life Group may also be used for this purpose.
    - We use summary information to help promote our services.

With your consent

You need to give your consent for us to collect and use personal information classed as ‘sensitive personal information’ or for certain uses of your personal information. You are given the choice to provide consent, or not. When we collect your consent, we will explain what we need it for and how you can change your mind in the future.

  • When availing of our services we will ask you to consent to the use of your personal information for those specific services, e.g. current and future Financial Reviews. This includes contacting you to arrange future financial reviews where we believe this is of benefit to you. We will need to collect personal information to provide this service including your name, date of birth and contact details. Depending on the type of advice you are looking for we will need financial information such as income, expenses, assets, occupation, health and information about your dependents.

  • Where you have consented we will collect information to identify you through voice, facial or fingerprint recognition technology.

  • We would like to be able to contact you about offers and services from across our group of companies, separately from your plan communications. We will only send you direct marketing content where we have your consent.

  • When you visit our website we will use cookies to tell us whether you have visited our website before. We also use cookies for third party advertising to show you Irish Life ads where you have visited our website before or visited other websites offering similar products and services. We will ask for your consent to use these once you visit our website.

  • We believe it may help you if we know whether you have products and services provided by other companies within the Group e.g. Irish Life Assurance and Irish Life Health. We will use this to provide you with additional services with your consent.

Consent and how to withdraw consent?

If we process your personal information based on consent, you have the right to withdraw that consent at any time. The opt-out methods will depend on how the consent was collected and will be explained when you give us consent e.g. you can change your mind using the opt-out link in any direct marketing emails sent to you.

You will also be able to withdraw consent by contacting us directly using the contact details in this Privacy Notice.

If you have received advice from us and then choose to withdraw consent to the further use of personal information, we will not contact you in relation to future financial reviews. However, we are still required by law to hold details of past financial reviews it for specific purposes and periods. 

How and where do we get your personal information from?

You provide us with your personal information directly when you contact us, complete a financial review, speak with us or visit our website, social media accounts and mobile apps. For more information on what personal information is collected and used on our website please see the Website Use Policy and Cookies Policy at

If we act as your appointed financial adviser, we will also get your plan and personal information from your product provider, generally Irish Life Assurance.

We also create new personal information about you based on the personal information you have given us and through your interactions with us, such as creating a profile of you and your potential financial needs.

We may receive your name and contact details from another regulated company so that we can offer you a Financial Review service, but only where you have agreed they can pass that information to us.


Who do we pass your personal information to?

We pass personal information to:

  • Companies that act as service providers under contract with us and only process your personal information as instructed by us. Your personal information is transferred securely and is not used by other parties for any other reason. Our main Data Processors are Irish Life Group Services Ltd. and Canada Life Group Services Ltd. The categories of services that we use other Data Processors for include: document management, administration and marketing.

  • If we act as your intermediary to service and advise on your plan(s).

  • Regulatory bodies and agencies or as needed to comply with regulations and laws.

  • Third parties, including other companies within the Group, with your consent.

Do we transfer your personal information outside of the EU?

Irish Life Financial Services (ILFS)  process and store your personal information within the EU. However we do pass personal information securely to our parent company Great-West Lifeco in Canada. We do this for administration purposes and for the recording of legal claims. Passing your personal information to certain countries, including Canada, is allowed under an adequacy decision made by the European Commission.


How long do we keep your personal information for?

We keep and use your personal information for as long as you are a customer of ILFS. We also hold it after this where we need to for complaints handling, for system back-ups and for as long as we have to under regulations.

If you have purchased a financial product based on our Financial Review recommendation to you, we will keep that Financial Review information for as long as you keep that product. We will let you know how long we keep personal information for when you avail of a single or specific service such as a call-back on our website.


What are your rights?

You have a number of rights over your personal information which you can exercise free of charge by contacting us using the details in section 9 of this Privacy Notice,. You will need to give us information to identify you and we will respond to you within one month in line with regulation. Any restrictions to your rights will be explained in our response.

  • You have a right to the information set out in this Privacy Notice. The most recent version of our Privacy Notice will always be accessible on our website at If we make any changes to the type of personal information we collect and / or how we use it, we will inform you of the changes.

    We have controls in place to protect your personal information and minimize the risk of security breaches. However should any breaches result in a high risk for you, we will inform you without undue delay.

  • You can restrict or object to any unfair and unlawful collection or use of your personal information.

    As above you have the right to withdraw consent and object to, for example direct marketing.

  • You can ask us to correct and update personal information we hold about you.

    It is important that we have your up to date personal and financial information for us to give you the most appropriate advice, including ongoing advice that takes account of your changing needs.

  • You can have your personal information deleted if it is incorrect, if it is no longer needed or has been processed unfairly or unlawfully. 
    If you have withdrawn consent you can ask for your personal information to be deleted.
    We will keep a record of your request so we know why your personal information was deleted.
    If we have provided a regulated product or service to you, we must keep your personal information for a minimum period by law.

  • You can ask for a copy of all personal information that you gave us (including through your interactions with us), and which we hold in an automated format. You can receive this in a machine readable format that allows you to keep it. You may also request Irish Life to send this personal information in a machine readable format to another company. The format will depend on our ability to provide this in a secure way that protects your personal information. It is unlikely we will be able to use a copy of your personal information sent to us in this way. This is because we can only collect personal information that we need. We also need your most up to date personal information for underwriting and to comply with regulations.

  • You have the right to know what personal information we hold about you and to receive a copy of your personal information.

    We must tell you:
    - Why we hold it;
    - Who we pass it to, including whether we transfer it outside the EU;
    - Where we got it from;and
    - If we carried out any automated-decisions, and if so, the logic behind it and what it means for you

    This right does not allow you to access personal information about anyone else;

    To access your personal information please write to us using the contact details in this Privacy Notice. To help us respond as quickly as possible please let us know if you are only looking for copies of specific personal information.

How to contact us?

You can contact us with any questions about your personal information and this Privacy Notice:

Irish Life Financial Services Irish Life Centre, Lower Abbey Street, Dublin 1

+353(0)1 704 1010




Irish Life Data Protection Officer

Irish Life also has a Data Protection Officer that you can contact directly:

Irish Life Data Protection Officer

Irish Life Assurance

Irish Life Centre

Lower Abbey Street

Dublin 1

01 704 1969



If you do not think that we have processed your personal information in line with this Privacy Notice, please contact us.

If you are not happy with how we have processed your personal information or handled your privacy rights, you can complain to the Data Protection Commission by contacting them below:

Data Protection Commission,

Canal House, Station Road,


Co. Laois, R32 AP23

Telephone:                              +353 761 104800

LoCall:                                     1890 252231


This Privacy Notice is effective from 25 May 2018