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Website Use Policy & Cookies Policy

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Website Use Policy

This policy sets out how Irish Life Assurance (ILA) and Irish Life Financial Services (ILFS) use your personal information that you provide when interacting with this website.

Site tracking

We use Google Analytics tracking software to monitor customer traffic patterns and site usage to help us develop the design and layout of the websites. This information is aggregated and the software does not allow the collection of individual site visitor information. It is used to assess user behaviour and characteristics in order to measure interest in and use of the various areas of the site. The type of information gathered typically includes:

  • The number of visitors to our website
  • The number of pages viewed
  • Which parts of the site are most popular
  • The demographics and interests of our visitors


This site uses cookies to enable us to improve our service to you and to provide certain features that you may find useful. We also use cookies to present you with adverts when you visit our website or other websites.

Cookies are small text files that are transferred to your computer's hard drive or your mobile device through your web browser to enable us to recognise your browser and help us to track visitors to our site; thus enabling us to understand better the products and services that will be most suitable to you.

A cookie contains a unique id to allow us to identify your device when you interact with our site.

Most Web browsers automatically accept cookies, but, if you wish, you can set your browser to prevent it from accepting cookies. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. The cookies we use do not detect any information stored on your device.

For more information about cookies and how to stop cookies being installed visit the following website: http://www.allaboutcookies.org (opens in a new window)

For completion information about how irishlife.ie uses cookies please see our dedicated cookies page.

Links to Third Party Websites

Our website may contain links or references to other websites for the convenience of users. By clicking on such links you may be accessing an external website. Such links or references are not an endorsement by us of any third party or any third party products and services. Our Website Use Policy only covers websites that we own and control. It does not cover links to other websites and accordingly any information collected by those parties that own and control those websites or their use of cookies.

Please be aware that individual organizations operate their own policies regarding the use and sale of personal information and the use of cookies. If you have a concern regarding the way your personal information will be used on other sites then you are advised to read the relevant privacy statement or in the absence of such a statement on the site, contact the company concerned. Any data stored by third party websites are stored completely separately by third party.


We take great care to ensure the security of this site. Our Network is protected by a firewall system, which forms a barrier between the outside Internet and the internal network. The purpose of a firewall is to ensure only authorised traffic is allowed to pass to our systems and networks - all other traffic from the Internet is rejected.

The firewall verifies the source and destination of each network packet, and determines whether or not to let the packet through. Access is denied if the packet is not directed at a specific, available service. The firewall is used to shield the IRISH LIFE internal network from the Internet. The security system includes the use of a secure browser to access information and perform transactions. It allows for the transfer of digitally signed certificates for authentication procedures and provides message integrity, so that information cannot be tampered with in transit. Microsoft Internet Explorer, Mozilla Firefox, Google Chrome and Apple Safari are all secure browsers.

The data you provide to us through a secure browser is protected using SSL (Secure Socket Layer) technology. SSL is the industry standard method of encrypting personal information and credit card details so that they can be securely transferred over the Internet.

Your Data Privacy Rights

To find out about your data privacy rights and how we use your personal information please see our Data Privacy Notice.


Cookies Policy

Cookies are small text files placed on your computer or mobile device by websites or sometimes by emails. They provide useful information to companies, which helps in all sorts of ways. For you, it means you can use the site more efficiently and save time by not having to re-enter your details each time you visit. They also make sure you receive the most relevant information from us. For us, cookies help us to analyse how our customers interact with our sites so we can make improvements. We can also use cookies to present you with adverts when you visit our website or other websites.

Cookies on our website do not contain personally identifiable information about you.

Our cookie types are described below according to the International Chamber of Commerce guide for Cookie Categories:

  • Strictly necessary
  • Performance
  • Functionality
  • Targeting
Cookie Type Purpose Used for Not used for

Strictly Necessary

Used for essential features like secure areas, shopping baskets and so on.

  • Identifying you as logged onto My Online Services.
  • Remember information you've entered on forms as you navigate through applications on the website.
  • Gather information about you
  • Remember your preferences or credentials beyond your current visit.


Collect information about how you use the website, which pages you visit and if you have errors. These cookies don't collect information that could identify you - all information gathered is anonymous and used to help us improve how our website works.

  • Provide statistic on website usage.
  • See how effective our advertisements are.
  • Provide feedback to our partners that one of their visitors visited our website.
  • Test different designs of our website.
  • Gather information for purposes of advertising.
  • Target Irish Life adverts to you on any other website


Cookies that belong to services used on our website to improve your visit.

  • Remember settings such as text size, preferences and colours.
  • Remember if we already asked you to complete a survey.
  • Provide live chat capability.
  • Link to social networks like Facebook to allow you to follow Irish Life or share our content.
  • Show when you're logged into the website.
  • Target you with Irish Life advertisements on other websites.


Linked to services provided by 3rd parties. The 3rd party provides these services in return for recognising that you have visited our website.

  • Provide advertising agencies with information on your visit so that they can present you with Irish Life advertisements that you may be interested in.

The following tables outline full details of all the cookies in use on the website. It also explains how to disable your cookies.

Strictly Necessary

Service Description Expiry Links to provider Opt out mechanism
CMS Used by content management system to operate this website. End of session    


Service Description Expiry Links to provider Opt out mechanism
Google Analytics Website traffic analysis 2 years https://www.google.com/analytics Using web browser.
Double click floodlight tags Online advertising performance measurement 30 days https://www.doubleclickbygoogle.com http://www.youronlinechoices.com/ie/your-ad-choices
Session Cam Website usage analysis End of session http://www.sessioncam.com Using web browser.
Marketo This is lead management software. We use it to manage the forms on the website, where we capture an email address. 2 years http://www.marketo.com Using web browser.
Pingdom Measure the performance of the website from the user's perspective. Session http://www.pingdom.com Using web browser.
AppCues These cookies helps us implement a personalised onboarding process for our customers.   https://www.appcues.com/privacy Using web browser.
YouTube These cookies allows website users to watch the YouTube videos that are on this website. Between session and persistent https://policies.google.com/technologies/cookies?hl=en-US Using web browser.


Service Description Expiry Links to provider Opt out mechanism
Live Chat Live chat feature on the website. 1 year


Service Description Expiry Links to provider Opt out mechanism
Facebook This website uses these cookies for advertising and marketing purposes.
Cookies helps Facebook serve and measure ads across different browsers and devices used by the same person.
3 months https://www.facebook.com/policy/cookies/ Using web browser.
LinkedIn This website uses these cookies for advertising and marketing purposes.
Cookies helps LinkedIn serve and measure ads across different browsers and devices used by the same person.
2 years https://www.linkedin.com/legal/cookie-policy Using web browser.
Google  Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads or YouTube videos with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 1 year https://marketingplatform.google.com/ Using web browser.

Find out more

Useful information about cookies can be found here: http://www.allaboutcookies.org.

A guide to behavioural advertising and online privacy has been produced by the Internet Advertising industry which can be found at: http://www.youronlinechoices.eu.

(These are external websites with whom Irish Life has no affiliation or responsibility for content)